CHANNEL REBRAND FOR SBS 2
SBS2 CHANNEL REBRAND 2013
REBRAND PACKAGE, SBS
SBSPOPASIA & VARIOUS
While working at SBS TV as a Senior Broadcast Designer, I worked closely with the Creative Director and a Senior Promo Producer on the 2013 SBS2 rebrand. (See MOTION gallery.) Concept, design and animation of all onair livery including channel lineups, idents, bugs and break-keepers. We created a new channel brand, successfully attracting a new SBS market: 'thinking 20's to 30's' .
SBSPopasia launched in 2012 as the first asian pop music program in Australia. I designed and animated the show package, logo redesign and concepts for merchandise.
Various branding-related work illustrates on-brand design